China is the leading e-commerce market in the world, with more than 65% of worldwide sales. Chinese sellers are clearly exporting abroad. Apart from e-merchants, the Chinese also have purchasing power that can be exported: according to Hugo Zhang, partner publisher of TimeOne Group, there are millions people venturing out into Europe every year. At
Taking into account the importance of Christmas shopping, Facebook has introduced two new tools, that will help advertisers to adjust their creative ideas in ads to maximize both advertisers’ revenues and customer of the online shopping experience. Facebook ensured the features will become useful in optimization of marketing campaigns and their costs. To be more
We have already discussed the intentions of Facebook to eliminate the distribution of fake news in our previous article. This one will focus on the Facebook’s revenues more as the problem appeared to be more serious than it seemed. A CEO of Facebook Mark Zuckerberg made it clear that Facebook will do its best to
From year to year users tend to spend more money on mobile applications. For example, it was estimated that IOS apps consumers have spent about $40 per device in 2016 (in comparison to $35 in 2015), while 2017 app spending has grown by 28 percent in comparison to 2016. A total App Store and Google
Recently, Facebook announced that it would block pages that share false news from option to post ads. So, in the case, if the ‘offense’ is committed only once, it will block only the ad post that linked to a fake story; while in the case, when page ‘reoffends’ many times – Facebook will restrict the advertising function for
On Monday 18 of September, Uber filed the lawsuit against the Dentsu-owned agency – Fetch Media in US District Court in San Francisco. The claimant is arguing that the agency has wasted millions of dollars on ads that were never shown properly and that is why were never seen by actual users. Uber said that
It was estimated that by 2019 advertisers will dedicate maximum of their material resources on mobile advertising in comparison to traditional ad channels (e.g. newspapers, magazines, radio). To be more specific – global ad costs on mobile expected to reach $156 billion and make 62.5% of internet expenditure, which will leave traditional media ads costs far
It is testing a new feature – Instant Videos, which will save users mobile data and allow to watch Facebook videos in offline mode. While the user’s phone is connected to Wi-Fi, the feature will be downloading and caching Facebook videos. After, users will be able to watch cached videos for free. Such videos will
Recently, Facebook has announced that it will remove 17 of its advertising formats. A List of affected by ‘downsizing’ ad types included: Boosting share of products from shops Page sharing a shop, then boosting the story Boosting a check-in on a map, at a restaurant, or in a city Boosting the share of a note
TimeOne Group, European Leader in digital marketing services, won the RUBAN D’HONNEUR at the European Business Awards in the category The RSM Entrepreneur of the Year. The Europeam Business Award (EBA) is an awarding organisation that has been highlighting since 2017, the most innovative businesses in Europe. TimeOne won the RUBAN D’HONNEUR competing against world class companies from