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    • Trends
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People are spending more time and money on apps

  • Angelina Liparteliani
  • 5 Nov, 2017
  • news
  • Engagement, Google, IOS, User Retention
  • No comment

From year to year users tend to spend more money on mobile applications. For example, it was estimated that IOS apps consumers have spent about $40 per device in 2016 (in comparison to $35 in 2015), while 2017 app spending has grown by 28 percent in comparison to 2016. A total App Store and Google 

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Burst campaign – the secrets to get more organic installs

  • fabien
  • 2 May, 2017
  • Trends
  • Android, Appstore Ranking, Burst, CPI, IOS
  • No comment

What is a burst campaign ?  It’s a type of advertising campaign, where the purpose is to drive a mobile application at the top of the app store or at certain positions (top 50, top 10, top 5). Google and Apple have their own way to rank an application on their stores. How can I 

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