The tourism sector is very competitive and its acquisition costs are constantly increasing. 10% of digital spending is dedicated to programmatic marketing, according to a recent study realised by the KPMG tourism observatory.
The opportunities related to programmatic are attractive by delivering interesting KPIs to brands.
In terms of tourism digital trends, 2 topics are interesting to follow:
- The video subjects, because the interactivity and creativity give to this media a very high potential
- The programmatic audio, for its new aspect, and its effectiveness in reaching a specific audience.
Learn more about this subject with Sylvain Gross, CEO of TimeOne, in The Programmatic Society (video duration: 29 minutes – in French, subtitled in English)!