The tourism sector is very competitive and its acquisition costs are constantly increasing. 10% of digital spending is dedicated to programmatic marketing, according to a recent study realised by the KPMG tourism observatory. The opportunities related to programmatic are attractive by delivering interesting KPIs to brands. In terms of tourism digital trends, 2 topics are
The proliferation of technology has led to the fact that people started to go shopping online more than attending actual stores. This made many businesses to optimise their sites to mobile versions and eventually to mobile apps. Therefore, there is no surprise that a majority of revenue for UK e-commerce businesses are now coming from a
Today, we have approached the era of exploding growth of population in Instagram, YouTube, Snapchat, and other platforms, where people do not look at each other that much how they look at the massively followed personalities. For that reason, personalities’ profiles with thousands and millions of subscribers have now become new platforms for advertising.
What is a burst campaign ? It’s a type of advertising campaign, where the purpose is to drive a mobile application at the top of the app store or at certain positions (top 50, top 10, top 5). Google and Apple have their own way to rank an application on their stores. How can I