How many brands out there have achieved real incremental lift the last time they invested a few dollars on in-app retargeting? None. Well none with any real efficiency that’s for sure. The truth is, it’s really hard to find an effective retargeting solution for mobile apps, especially one that goes beyond fancy CTR metrics. We’ll 

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influencer marketing

Influencer marketing as a getting momentum trend

Today, we have approached the era of exploding growth of population in Instagram, YouTube, Snapchat, and other platforms, where people do not look at each other that much how they look at the massively followed personalities. For that reason, personalities’ profiles with thousands and millions of subscribers have now become new platforms for advertising.   

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Mobile ads spending is about to exceed traditional and desktop ads

It was estimated that by 2019 advertisers will dedicate maximum of their material resources on mobile advertising in comparison to traditional ad channels (e.g. newspapers, magazines, radio). To be more specific – global ad costs on mobile expected to reach $156 billion and make 62.5% of internet expenditure, which will leave traditional media ads costs far 

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