Taking into account the importance of Christmas shopping, Facebook has introduced two new tools, that will help advertisers to adjust their creative ideas in ads to maximize both advertisers’ revenues and customer of the online shopping experience. Facebook ensured the features will become useful in optimization of marketing campaigns and their costs. To be more
We have already discussed the intentions of Facebook to eliminate the distribution of fake news in our previous article. This one will focus on the Facebook’s revenues more as the problem appeared to be more serious than it seemed. A CEO of Facebook Mark Zuckerberg made it clear that Facebook will do its best to
Recently, Facebook announced that it would block pages that share false news from option to post ads. So, in the case, if the ‘offense’ is committed only once, it will block only the ad post that linked to a fake story; while in the case, when page ‘reoffends’ many times – Facebook will restrict the advertising function for
It was estimated that by 2019 advertisers will dedicate maximum of their material resources on mobile advertising in comparison to traditional ad channels (e.g. newspapers, magazines, radio). To be more specific – global ad costs on mobile expected to reach $156 billion and make 62.5% of internet expenditure, which will leave traditional media ads costs far