Taking into account the importance of Christmas shopping, Facebook has introduced two new tools, that will help advertisers to adjust their creative ideas in ads to maximize both advertisers’ revenues and customer of the online shopping experience. Facebook ensured the features will become useful in optimization of marketing campaigns and their costs. To be more
It is testing a new feature – Instant Videos, which will save users mobile data and allow to watch Facebook videos in offline mode. While the user’s phone is connected to Wi-Fi, the feature will be downloading and caching Facebook videos. After, users will be able to watch cached videos for free. Such videos will
Recently, Facebook has announced that it will remove 17 of its advertising formats. A List of affected by ‘downsizing’ ad types included: Boosting share of products from shops Page sharing a shop, then boosting the story Boosting a check-in on a map, at a restaurant, or in a city Boosting the share of a note