Founded 15 years ago, TimeOne Group is an innovative digital marketing services group (110 employees, €40m revenue). TimeOne Group combines media activation and technology to transform advertisers’ investments into measurable and sustainable performance. ISOSKELE is the data marketing & communication agency of the La Poste Group and focus on digital activities. La Poste is a
China is the leading e-commerce market in the world, with more than 65% of worldwide sales. Chinese sellers are clearly exporting abroad. Apart from e-merchants, the Chinese also have purchasing power that can be exported: according to Hugo Zhang, partner publisher of TimeOne Group, there are millions people venturing out into Europe every year. At
The tourism sector is very competitive and its acquisition costs are constantly increasing. 10% of digital spending is dedicated to programmatic marketing, according to a recent study realised by the KPMG tourism observatory. The opportunities related to programmatic are attractive by delivering interesting KPIs to brands. In terms of tourism digital trends, 2 topics are
How many brands out there have achieved real incremental lift the last time they invested a few dollars on in-app retargeting? None. Well none with any real efficiency that’s for sure. The truth is, it’s really hard to find an effective retargeting solution for mobile apps, especially one that goes beyond fancy CTR metrics. We’ll
What is Digital Audio? Today’s audio platforms became the inescapable part of our daily routine. A large portion of our digital consummation is audio, with a day-to-day average of 63 minutes per person in 2018 (France). During transportations, at home or with friends there are a numerous places suitable for the use of this media.
What is your New Year Resolution for 2019?
Internet’s users’ data protection policies are at the heart of industry in 2018. While the DGMP has challenged many companies over this, it still continues to be an important topic. Indeed, last June, Apple announced that it was working on an update of its user data protection system. The ITP 2.0 was released on IOS
Efficient R&D and technology organization, at the heart of TimeOne’s development plan TimeOne R&D and technology team consists in seasoned professionals ensuring continuously enhancement of services portfolio and improving existing functions The team is composed by a variety of expert profiles including product owners, web developers, data scientists and network engineers This organisation provides flexibility
Attending ASW 2018 ? TimeOne Mobile by Khing will be attending the ASW Las Vegas. Contact Mickael or Frederic to schedule a meeting ! email@example.com firstname.lastname@example.org
Retention rate (RR) is a rather important indicator, that measures how a user is engaged with a particular mobile application and shows the user who keeps using the mobile application and who does not. If a user downloads the app but does not refer to it the next day, it is considered as «drop-off». Usually, the retention