Double award goes to TimeOne Group at the “FCBS Awards” 2019!

China is the leading e-commerce market in the world, with more than 65% of worldwide sales. Chinese sellers are clearly exporting abroad. Apart from e-merchants, the Chinese also have purchasing power that can be exported: according to Hugo Zhang, partner publisher of TimeOne Group, there are millions people venturing out into Europe every year. At 

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Tourism sector and Programmatic Marketing

The tourism sector is very competitive and its acquisition costs are constantly increasing. 10% of digital spending is dedicated to programmatic marketing, according to a recent study realised by the KPMG tourism observatory. The opportunities related to programmatic are attractive by delivering interesting KPIs to brands. In terms of tourism digital trends, 2 topics are 

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IN-APP RETARGETING IS BROKEN

How many brands out there have achieved real incremental lift the last time they invested a few dollars on in-app retargeting? None. Well none with any real efficiency that’s for sure. The truth is, it’s really hard to find an effective retargeting solution for mobile apps, especially one that goes beyond fancy CTR metrics. We’ll 

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ITP 2.0: Consequences and solutions

Internet’s users’ data protection policies are at the heart of industry in 2018. While the DGMP has challenged many companies over this, it still continues to be an important topic. Indeed, last June, Apple announced that it was working on an update of its user data protection system. The ITP 2.0 was released on IOS 

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TimeOne’s expertise in Big Data and Machine Learning with Vincent Jensen

Efficient R&D and technology organization, at the heart of TimeOne’s development plan TimeOne R&D and technology team consists in seasoned professionals ensuring continuously enhancement of services portfolio and improving existing functions The team is composed by a variety of expert profiles including product owners, web developers, data scientists and network engineers This organisation provides flexibility 

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