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Mobile application retention rate challenges.

  • Angelina Liparteliani
  • 19 Dec, 2017
  • Technology
  • AppCategory, RetentionRate, RR

Retention rate (RR) is a rather important indicator, that measures how a user is engaged with a particular mobile application and shows the user who keeps using the mobile application and who does not. If a user downloads the app but does not refer to it the next day, it is considered as «drop-off». Usually, the retention 

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