For more than 4 years here at TimeOne Mobile we optimize our campaigns, target criteria, plug only trusted sources and pursue an efficient anti-fraud policy to achieve the best performance on the campaigns. The e-commerce vertical is familiar to us and we’ve put together some tips you can use to reach a killing performance on
The proliferation of technology has led to the fact that people started to go shopping online more than attending actual stores. This made many businesses to optimise their sites to mobile versions and eventually to mobile apps. Therefore, there is no surprise that a majority of revenue for UK e-commerce businesses are now coming from a
A report from 2016 shared a bothering for publishers and advertisers data that 309 million smartphone users block ads on the mobile web. Moreover, technologies development has gone further as ads can now be blocked not only in browsers but also inside mobile applications. Another report per country and device depicted that the most committed to ad-blockers users
Recently, Facebook announced that it would block pages that share false news from option to post ads. So, in the case, if the ‘offense’ is committed only once, it will block only the ad post that linked to a fake story; while in the case, when page ‘reoffends’ many times – Facebook will restrict the advertising function for
Today, we have approached the era of exploding growth of population in Instagram, YouTube, Snapchat, and other platforms, where people do not look at each other that much how they look at the massively followed personalities. For that reason, personalities’ profiles with thousands and millions of subscribers have now become new platforms for advertising.
On Monday 18 of September, Uber filed the lawsuit against the Dentsu-owned agency – Fetch Media in US District Court in San Francisco. The claimant is arguing that the agency has wasted millions of dollars on ads that were never shown properly and that is why were never seen by actual users. Uber said that
It was estimated that by 2019 advertisers will dedicate maximum of their material resources on mobile advertising in comparison to traditional ad channels (e.g. newspapers, magazines, radio). To be more specific – global ad costs on mobile expected to reach $156 billion and make 62.5% of internet expenditure, which will leave traditional media ads costs far
It is testing a new feature – Instant Videos, which will save users mobile data and allow to watch Facebook videos in offline mode. While the user’s phone is connected to Wi-Fi, the feature will be downloading and caching Facebook videos. After, users will be able to watch cached videos for free. Such videos will
Recently, Facebook has announced that it will remove 17 of its advertising formats. A List of affected by ‘downsizing’ ad types included: Boosting share of products from shops Page sharing a shop, then boosting the story Boosting a check-in on a map, at a restaurant, or in a city Boosting the share of a note