Founded 15 years ago, TimeOne Group is an innovative digital marketing services group (110 employees, €40m revenue). TimeOne Group combines media activation and technology to transform advertisers’ investments into measurable and sustainable performance. ISOSKELE is the data marketing & communication agency of the La Poste Group and focus on digital activities. La Poste is a
China is the leading e-commerce market in the world, with more than 65% of worldwide sales. Chinese sellers are clearly exporting abroad. Apart from e-merchants, the Chinese also have purchasing power that can be exported: according to Hugo Zhang, partner publisher of TimeOne Group, there are millions people venturing out into Europe every year. At
The tourism sector is very competitive and its acquisition costs are constantly increasing. 10% of digital spending is dedicated to programmatic marketing, according to a recent study realised by the KPMG tourism observatory. The opportunities related to programmatic are attractive by delivering interesting KPIs to brands. In terms of tourism digital trends, 2 topics are
How many brands out there have achieved real incremental lift the last time they invested a few dollars on in-app retargeting? None. Well none with any real efficiency that’s for sure. The truth is, it’s really hard to find an effective retargeting solution for mobile apps, especially one that goes beyond fancy CTR metrics. We’ll
What is Digital Audio? Today’s audio platforms became the inescapable part of our daily routine. A large portion of our digital consummation is audio, with a day-to-day average of 63 minutes per person in 2018 (France). During transportations, at home or with friends there are a numerous places suitable for the use of this media.
What is your New Year Resolution for 2019?
Retention rate (RR) is a rather important indicator, that measures how a user is engaged with a particular mobile application and shows the user who keeps using the mobile application and who does not. If a user downloads the app but does not refer to it the next day, it is considered as «drop-off». Usually, the retention
Taking into account the importance of Christmas shopping, Facebook has introduced two new tools, that will help advertisers to adjust their creative ideas in ads to maximize both advertisers’ revenues and customer of the online shopping experience. Facebook ensured the features will become useful in optimization of marketing campaigns and their costs. To be more
We have already discussed the intentions of Facebook to eliminate the distribution of fake news in our previous article. This one will focus on the Facebook’s revenues more as the problem appeared to be more serious than it seemed. A CEO of Facebook Mark Zuckerberg made it clear that Facebook will do its best to
From year to year users tend to spend more money on mobile applications. For example, it was estimated that IOS apps consumers have spent about $40 per device in 2016 (in comparison to $35 in 2015), while 2017 app spending has grown by 28 percent in comparison to 2016. A total App Store and Google