The tourism sector is very competitive and its acquisition costs are constantly increasing. 10% of digital spending is dedicated to programmatic marketing, according to a recent study realised by the KPMG tourism observatory. The opportunities related to programmatic are attractive by delivering interesting KPIs to brands. In terms of tourism digital trends, 2 topics are
How many brands out there have achieved real incremental lift the last time they invested a few dollars on in-app retargeting? None. Well none with any real efficiency that’s for sure. The truth is, it’s really hard to find an effective retargeting solution for mobile apps, especially one that goes beyond fancy CTR metrics. We’ll
What is Digital Audio? Today’s audio platforms became the inescapable part of our daily routine. A large portion of our digital consummation is audio, with a day-to-day average of 63 minutes per person in 2018 (France). During transportations, at home or with friends there are a numerous places suitable for the use of this media.
Internet’s users’ data protection policies are at the heart of industry in 2018. While the DGMP has challenged many companies over this, it still continues to be an important topic. Indeed, last June, Apple announced that it was working on an update of its user data protection system. The ITP 2.0 was released on IOS
Efficient R&D and technology organization, at the heart of TimeOne’s development plan TimeOne R&D and technology team consists in seasoned professionals ensuring continuously enhancement of services portfolio and improving existing functions The team is composed by a variety of expert profiles including product owners, web developers, data scientists and network engineers This organisation provides flexibility
Retention rate (RR) is a rather important indicator, that measures how a user is engaged with a particular mobile application and shows the user who keeps using the mobile application and who does not. If a user downloads the app but does not refer to it the next day, it is considered as «drop-off». Usually, the retention
The proliferation of technology has led to the fact that people started to go shopping online more than attending actual stores. This made many businesses to optimise their sites to mobile versions and eventually to mobile apps. Therefore, there is no surprise that a majority of revenue for UK e-commerce businesses are now coming from a
A report from 2016 shared a bothering for publishers and advertisers data that 309 million smartphone users block ads on the mobile web. Moreover, technologies development has gone further as ads can now be blocked not only in browsers but also inside mobile applications. Another report per country and device depicted that the most committed to ad-blockers users
API (Application Programming Interface) nowadays is the big thing as it allows a quick and smooth connection between system hence reducing manual workload. At TimeOne Mobile we decided months ago to work with API to facilitate Mobile User Acquisition for our Advertisers and monetisation for our Mobile Publishers We offer a wide range of API: