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IN-APP RETARGETING IS BROKEN

How many brands out there have achieved real incremental lift the last time they invested a few dollars on in-app retargeting? None. Well none with any real efficiency that’s for sure. The truth is, it’s really hard to find an effective retargeting solution for mobile apps, especially one that goes beyond fancy CTR metrics. We’ll

The UK E-commerce Market Today

sijiawang
24 Oct, 2017
Technology, Trends
2017, call to action, Capgemini and IMRG index, m-commerce, Mobile Application, mobile optimisation, mobile website, technology, UK e-commerce
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The proliferation of technology has led to the fact that people started to go shopping online more than attending actual stores. This made many businesses to optimise their sites to mobile versions and eventually to mobile apps. Therefore, there is no surprise that a majority of revenue for UK e-commerce businesses are now coming from a