{"id":559,"date":"2019-11-25T18:17:39","date_gmt":"2019-11-25T17:17:39","guid":{"rendered":"http:\/\/blog.timeonegroup.com\/uk\/?p=559"},"modified":"2019-11-25T18:25:19","modified_gmt":"2019-11-25T17:25:19","slug":"tourism-sector-and-programmatic","status":"publish","type":"post","link":"https:\/\/blog.timeonegroup.com\/uk\/2019\/11\/25\/tourism-sector-and-programmatic\/","title":{"rendered":"Tourism sector and Programmatic Marketing"},"content":{"rendered":"\n<p>The tourism sector is very competitive and its acquisition costs are constantly increasing. 10% of digital spending is dedicated to programmatic marketing, according to a recent study realised by the KPMG tourism observatory. <\/p>\n\n\n\n<p>The opportunities related to programmatic are attractive by delivering interesting KPIs to brands.<\/p>\n\n\n\n<p>In terms of tourism digital trends, 2 topics are interesting to follow: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The video subjects, because the interactivity and creativity give to this media a very high potential <\/li><li>The programmatic audio, for its new aspect, and its effectiveness in reaching a specific audience. <\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Learn more about this subject with Sylvain Gross, CEO of TimeOne, in <a href=\"https:\/\/www.linkedin.com\/company\/29088632\/\">The Programmatic Society<\/a> (video duration: 29 minutes &#8211; in French, <strong>subtitled in English<\/strong>)!  <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Travel sector and the programmatic State of the play\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ABqFdQB0RgQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The tourism sector is very competitive and its acquisition costs are constantly increasing. 10% of digital spending is dedicated to programmatic marketing, according to a recent study realised by the KPMG tourism observatory. The opportunities related to programmatic are attractive by delivering interesting KPIs to brands. In terms of tourism digital trends, 2 topics are&nbsp;<\/p>\n<p><a class=\"btn btn-style\" href=\"https:\/\/blog.timeonegroup.com\/uk\/2019\/11\/25\/tourism-sector-and-programmatic\/\">Continue Reading&#8230;<\/a><\/p>\n","protected":false},"author":47,"featured_media":563,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","category-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tourism sector and Programmatic Marketing - TimeOne Blog in English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.timeonegroup.com\/uk\/2019\/11\/25\/tourism-sector-and-programmatic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism sector and Programmatic Marketing - TimeOne Blog in English\" \/>\n<meta property=\"og:description\" content=\"The tourism sector is very competitive and its acquisition costs are constantly increasing. 10% of digital spending is dedicated to programmatic marketing, according to a recent study realised by the KPMG tourism observatory. The opportunities related to programmatic are attractive by delivering interesting KPIs to brands. In terms of tourism digital trends, 2 topics are&nbsp;Continue Reading...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.timeonegroup.com\/uk\/2019\/11\/25\/tourism-sector-and-programmatic\/\" \/>\n<meta property=\"og:site_name\" content=\"TimeOne Blog in English\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-25T17:17:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-25T17:25:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.timeonegroup.com\/uk\/wp-content\/uploads\/sites\/2\/2019\/11\/TravelSpec.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"sijiawang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sijiawang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/2019\/11\/25\/tourism-sector-and-programmatic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/2019\/11\/25\/tourism-sector-and-programmatic\/\"},\"author\":{\"name\":\"sijiawang\",\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/#\/schema\/person\/78c9dd0b62da5ebf94a9553c1a27bfe0\"},\"headline\":\"Tourism sector and Programmatic Marketing\",\"datePublished\":\"2019-11-25T17:17:39+00:00\",\"dateModified\":\"2019-11-25T17:25:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/2019\/11\/25\/tourism-sector-and-programmatic\/\"},\"wordCount\":124,\"image\":{\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/2019\/11\/25\/tourism-sector-and-programmatic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.timeonegroup.com\/uk\/wp-content\/uploads\/sites\/2\/2019\/11\/TravelSpec.gif\",\"articleSection\":[\"Technology\",\"Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/2019\/11\/25\/tourism-sector-and-programmatic\/\",\"url\":\"https:\/\/blog.timeonegroup.com\/uk\/2019\/11\/25\/tourism-sector-and-programmatic\/\",\"name\":\"Tourism sector and Programmatic Marketing - 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