{"id":159,"date":"2017-08-30T18:06:53","date_gmt":"2017-08-30T16:06:53","guid":{"rendered":"http:\/\/blog.timeonegroup.com\/uk\/?p=159"},"modified":"2017-09-27T11:04:16","modified_gmt":"2017-09-27T09:04:16","slug":"facebook-forced-retire-ads-types","status":"publish","type":"post","link":"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/","title":{"rendered":"Facebook &#8216;pensioned off&#8217; some of its ad types."},"content":{"rendered":"<p>Recently, Facebook has announced that it will remove 17 of its advertising formats. A List of affected by \u2018downsizing\u2019 ad types included:<\/p>\n<ul>\n<li>Boosting share of products from shops<\/li>\n<li>Page sharing a shop, then boosting the story<\/li>\n<li>Boosting a check-in on a map, at a restaurant, or in a city<\/li>\n<li>Boosting the share of a note<\/li>\n<li>Boosting the share of a poll<\/li>\n<li>Boosting place recommendations<\/li>\n<li>Boosting the share of cultural moments<\/li>\n<li>Boosting the share of comments<\/li>\n<li>Boosting change of a Profile picture<\/li>\n<li>Boosting a file upload or share<\/li>\n<li>Boosting a sports event<\/li>\n<li>Boosting of a video or image uploaded through the Facebook camera<\/li>\n<li>Boosting a post related to attending an event<\/li>\n<li>Boosting the share of a video playlist<\/li>\n<li>Boosting the status of watching a television show, movie, or other types of programming<\/li>\n<li>Sharing an already sponsored post that is an app posting to a Page\u2019s timeline, then boosting that story<\/li>\n<li>Boosting a political endorsement<\/li>\n<\/ul>\n<p>The announced changes are promised to be implemented on the 15\u00a0of September 2017. One of the reasons is that these formats became either extremely ineffective towards advertiser\u2019s goals or barely used.<\/p>\n<p>In order to maximize the viewings and engagement rates from daily posted ads, it is very important not to waste the ad consumer attention with infrequently used formats.<\/p>\n<p>Before the 15, any post created on Facebook could become an advertisement, after the changes Facebook aims to keep the main focus on 5 types of posts:<\/p>\n<ul>\n<li>photo and message;<\/li>\n<li>carousel with multiple images or videos in one ad;<\/li>\n<li>video and message;<\/li>\n<li>slideshow<\/li>\n<li>canvas<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/420508368346352\">Source<\/a><\/p>\n<p>Perhaps new ad formats are coming?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, Facebook has announced that it will remove 17 of its advertising formats. A List of affected by \u2018downsizing\u2019 ad types included: Boosting share of products from shops Page sharing a shop, then boosting the story Boosting a check-in on a map, at a restaurant, or in a city Boosting the share of a note&nbsp;<\/p>\n<p><a class=\"btn btn-style\" href=\"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/\">Continue Reading&#8230;<\/a><\/p>\n","protected":false},"author":47,"featured_media":162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[43,40,41],"class_list":["post-159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-adformats","tag-facebook","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook &#039;pensioned off&#039; some of its ads types.<\/title>\n<meta name=\"description\" content=\"Facebook has announced that it will remove 17 of its advertising formats. A List of affected by \u2018downsizing\u2019 ad types included...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook &#039;pensioned off&#039; some of its ads types.\" \/>\n<meta property=\"og:description\" content=\"Facebook has announced that it will remove 17 of its advertising formats. A List of affected by \u2018downsizing\u2019 ad types included...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/\" \/>\n<meta property=\"og:site_name\" content=\"TimeOne Blog in English\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-30T16:06:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-27T09:04:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.timeonegroup.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/09\/newnew.png\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"sijiawang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sijiawang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/\"},\"author\":{\"name\":\"sijiawang\",\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/#\/schema\/person\/78c9dd0b62da5ebf94a9553c1a27bfe0\"},\"headline\":\"Facebook &#8216;pensioned off&#8217; some of its ad types.\",\"datePublished\":\"2017-08-30T16:06:53+00:00\",\"dateModified\":\"2017-09-27T09:04:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/\"},\"wordCount\":270,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.timeonegroup.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/09\/newnew.png\",\"keywords\":[\"adformats\",\"facebook\",\"news\"],\"articleSection\":[\"news\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/\",\"url\":\"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/\",\"name\":\"Facebook 'pensioned off' some of its ads types.\",\"isPartOf\":{\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.timeonegroup.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/09\/newnew.png\",\"datePublished\":\"2017-08-30T16:06:53+00:00\",\"dateModified\":\"2017-09-27T09:04:16+00:00\",\"author\":{\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/#\/schema\/person\/78c9dd0b62da5ebf94a9553c1a27bfe0\"},\"description\":\"Facebook has announced that it will remove 17 of its advertising formats. A List of affected by \u2018downsizing\u2019 ad types included...\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/#primaryimage\",\"url\":\"https:\/\/blog.timeonegroup.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/09\/newnew.png\",\"contentUrl\":\"https:\/\/blog.timeonegroup.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/09\/newnew.png\",\"width\":770,\"height\":333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blog.timeonegroup.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook &#8216;pensioned off&#8217; some of its ad types.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/#website\",\"url\":\"https:\/\/blog.timeonegroup.com\/uk\/\",\"name\":\"TimeOne Blog in English\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.timeonegroup.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/#\/schema\/person\/78c9dd0b62da5ebf94a9553c1a27bfe0\",\"name\":\"sijiawang\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.timeonegroup.com\/uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86a6f95f802fbf364818f654ad4675c2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86a6f95f802fbf364818f654ad4675c2?s=96&d=mm&r=g\",\"caption\":\"sijiawang\"},\"url\":\"https:\/\/blog.timeonegroup.com\/uk\/author\/sijiawang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook 'pensioned off' some of its ads types.","description":"Facebook has announced that it will remove 17 of its advertising formats. A List of affected by \u2018downsizing\u2019 ad types included...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/","og_locale":"en_US","og_type":"article","og_title":"Facebook 'pensioned off' some of its ads types.","og_description":"Facebook has announced that it will remove 17 of its advertising formats. A List of affected by \u2018downsizing\u2019 ad types included...","og_url":"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/","og_site_name":"TimeOne Blog in English","article_published_time":"2017-08-30T16:06:53+00:00","article_modified_time":"2017-09-27T09:04:16+00:00","og_image":[{"width":770,"height":333,"url":"https:\/\/blog.timeonegroup.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/09\/newnew.png","type":"image\/png"}],"author":"sijiawang","twitter_card":"summary_large_image","twitter_misc":{"Written by":"sijiawang","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/#article","isPartOf":{"@id":"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/"},"author":{"name":"sijiawang","@id":"https:\/\/blog.timeonegroup.com\/uk\/#\/schema\/person\/78c9dd0b62da5ebf94a9553c1a27bfe0"},"headline":"Facebook &#8216;pensioned off&#8217; some of its ad types.","datePublished":"2017-08-30T16:06:53+00:00","dateModified":"2017-09-27T09:04:16+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/"},"wordCount":270,"commentCount":0,"image":{"@id":"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.timeonegroup.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/09\/newnew.png","keywords":["adformats","facebook","news"],"articleSection":["news"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/","url":"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/","name":"Facebook 'pensioned off' some of its ads types.","isPartOf":{"@id":"https:\/\/blog.timeonegroup.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/#primaryimage"},"image":{"@id":"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.timeonegroup.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/09\/newnew.png","datePublished":"2017-08-30T16:06:53+00:00","dateModified":"2017-09-27T09:04:16+00:00","author":{"@id":"https:\/\/blog.timeonegroup.com\/uk\/#\/schema\/person\/78c9dd0b62da5ebf94a9553c1a27bfe0"},"description":"Facebook has announced that it will remove 17 of its advertising formats. A List of affected by \u2018downsizing\u2019 ad types included...","breadcrumb":{"@id":"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/#primaryimage","url":"https:\/\/blog.timeonegroup.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/09\/newnew.png","contentUrl":"https:\/\/blog.timeonegroup.com\/uk\/wp-content\/uploads\/sites\/2\/2017\/09\/newnew.png","width":770,"height":333},{"@type":"BreadcrumbList","@id":"https:\/\/blog.timeonegroup.com\/uk\/2017\/08\/30\/facebook-forced-retire-ads-types\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.timeonegroup.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Facebook &#8216;pensioned off&#8217; some of its ad types."}]},{"@type":"WebSite","@id":"https:\/\/blog.timeonegroup.com\/uk\/#website","url":"https:\/\/blog.timeonegroup.com\/uk\/","name":"TimeOne Blog in English","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.timeonegroup.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.timeonegroup.com\/uk\/#\/schema\/person\/78c9dd0b62da5ebf94a9553c1a27bfe0","name":"sijiawang","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.timeonegroup.com\/uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/86a6f95f802fbf364818f654ad4675c2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/86a6f95f802fbf364818f654ad4675c2?s=96&d=mm&r=g","caption":"sijiawang"},"url":"https:\/\/blog.timeonegroup.com\/uk\/author\/sijiawang\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.timeonegroup.com\/uk\/wp-json\/wp\/v2\/posts\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.timeonegroup.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.timeonegroup.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.timeonegroup.com\/uk\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.timeonegroup.com\/uk\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":3,"href":"https:\/\/blog.timeonegroup.com\/uk\/wp-json\/wp\/v2\/posts\/159\/revisions"}],"predecessor-version":[{"id":258,"href":"https:\/\/blog.timeonegroup.com\/uk\/wp-json\/wp\/v2\/posts\/159\/revisions\/258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.timeonegroup.com\/uk\/wp-json\/wp\/v2\/media\/162"}],"wp:attachment":[{"href":"https:\/\/blog.timeonegroup.com\/uk\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.timeonegroup.com\/uk\/wp-json\/wp\/v2\/categories?post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.timeonegroup.com\/uk\/wp-json\/wp\/v2\/tags?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}