Retention rate (RR) is a rather important indicator, that measures how a user is engaged with a particular mobile application and shows the user who keeps using the mobile application and who does not. If a user downloads the app but does not refer to it the next day, it is considered as «drop-off». Usually, the retention
Taking into account the importance of Christmas shopping, Facebook has introduced two new tools, that will help advertisers to adjust their creative ideas in ads to maximize both advertisers’ revenues and customer of the online shopping experience. Facebook ensured the features will become useful in optimization of marketing campaigns and their costs. To be more
We have already discussed the intentions of Facebook to eliminate the distribution of fake news in our previous article. This one will focus on the Facebook’s revenues more as the problem appeared to be more serious than it seemed. A CEO of Facebook Mark Zuckerberg made it clear that Facebook will do its best to
From year to year users tend to spend more money on mobile applications. For example, it was estimated that IOS apps consumers have spent about $40 per device in 2016 (in comparison to $35 in 2015), while 2017 app spending has grown by 28 percent in comparison to 2016. A total App Store and Google
For more than 4 years here at TimeOne Mobile we optimize our campaigns, target criteria, plug only trusted sources and pursue an efficient anti-fraud policy to achieve the best performance on the campaigns. The e-commerce vertical is familiar to us and we’ve put together some tips you can use to reach a killing performance on
The proliferation of technology has led to the fact that people started to go shopping online more than attending actual stores. This made many businesses to optimise their sites to mobile versions and eventually to mobile apps. Therefore, there is no surprise that a majority of revenue for UK e-commerce businesses are now coming from a
A report from 2016 shared a bothering for publishers and advertisers data that 309 million smartphone users block ads on the mobile web. Moreover, technologies development has gone further as ads can now be blocked not only in browsers but also inside mobile applications. Another report per country and device depicted that the most committed to ad-blockers users
Recently, Facebook announced that it would block pages that share false news from option to post ads. So, in the case, if the ‘offense’ is committed only once, it will block only the ad post that linked to a fake story; while in the case, when page ‘reoffends’ many times – Facebook will restrict the advertising function for
Today, we have approached the era of exploding growth of population in Instagram, YouTube, Snapchat, and other platforms, where people do not look at each other that much how they look at the massively followed personalities. For that reason, personalities’ profiles with thousands and millions of subscribers have now become new platforms for advertising.
On Monday 18 of September, Uber filed the lawsuit against the Dentsu-owned agency – Fetch Media in US District Court in San Francisco. The claimant is arguing that the agency has wasted millions of dollars on ads that were never shown properly and that is why were never seen by actual users. Uber said that