IN-APP RETARGETING IS BROKEN

How many brands out there have achieved real incremental lift the last time they invested a few dollars on in-app retargeting? None. Well none with any real efficiency that’s for sure. The truth is, it’s really hard to find an effective retargeting solution for mobile apps, especially one that goes beyond fancy CTR metrics. We’ll 

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ITP 2.0: Consequences and solutions

Internet’s users’ data protection policies are at the heart of industry in 2018. While the DGMP has challenged many companies over this, it still continues to be an important topic. Indeed, last June, Apple announced that it was working on an update of its user data protection system. The ITP 2.0 was released on IOS 

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TimeOne’s expertise in Big Data and Machine Learning with Vincent Jensen

Efficient R&D and technology organization, at the heart of TimeOne’s development plan TimeOne R&D and technology team consists in seasoned professionals ensuring continuously enhancement of services portfolio and improving existing functions The team is composed by a variety of expert profiles including product owners, web developers, data scientists and network engineers This organisation provides flexibility 

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Facebook released new tools for advertisers.

Taking into account the importance of Christmas shopping, Facebook has introduced two new tools, that will help advertisers to adjust their creative ideas in ads to maximize both advertisers’ revenues and customer of the online shopping experience. Facebook ensured the features will become useful in optimization of marketing campaigns and their costs. To be more 

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